GOOD THEN, GREAT NOW.
Our goal was simple: make Heinz the go-to soup for winter. We celebrated the timeless joy of a bowl of soup by retelling moments from soup’s rich history for modern audiences — from ancient ceramics to classic paintings to sculptures that have honoured it for centuries.
Cultures, tastes, and ingredients may change, but soup has always been there. It’s been pretty good for a long time… now Heinz makes it great.
