Soup. It’s been around forever.

And as it turns out, us humans have been making art with soup in it for forever too.

But, somewhere along the way we all forgot about it.

So we took “soup art “ to remind everyone that the reasons we reached for soup, were the same then as they are now.

Kia Sportage is unlike any other family car. It has all the space, comfort and safety a family needs, but with a flashy, young look. After all, growing up doesn't mean growing old.

This campaign was so successful that both Kia UK and New Zealand decided to run it in their markets, an unprecedented win for Kia Australia.

As a passion project, we defaced Australian currency to fight the gender pay gap. We circulated the notes-stickers on International Women’s Day, spreading the word and getting hundreds of people to stick it to the man.

Rather than just sponsor a surf competition, Hyundai created their own. Hyundai ‘Electric Air’ was as progressive as the Kona Electric itself, capturing the imagination of surfing’s best aerialists.

A set of keys hung five metres below an electric blimp. The first surfer to perform an aerial out of the wave, grab the keys and land back on the wave won a Kona Electric.

Refreshers is a juice so new and refreshing that are no words to describe the taste, so to launch it in Australia, we invented a few new ones with the help of A.I.

Then to get attention during back-to-school season, we used A.I. once again, to give a refresh to the old “25 words or less” competition. Where we designed futuristic lunchboxes based on children's ideas, brought to life through 3D printing.

"That's Refreshering," became Golden Circle's most successful social campaign ever, reaching millions of people through paid and earned channels.

To broaden the brand narrative and democratise Gatorade we created “Worth Sweating For.”

A campaign that shows that Gatorade isn’t just for athletes, it’s for everyone who is doing something in life worth sweating for.

We created a content series with some of Australia's bravest startup founders.

They shared their highs, lows, and some of the obstacles they encountered from inception to success.

Inspiring people to prove what's possible with the power of AWS technology.

Hyundai’s new electric car, the IONIQ, allows you to travel for a fraction of the cost. To amplify these incredibly low prices, this travel style OOH campaign uses bespoke billboards that show the cost of particular trips all over Australia.

Alcohol dependence separates people from their jobs, friends and worse: their families. To convey that, we came up with this campaign for Alcoholics Anonymous in New Zealand.

Lürzer’s Archive | Vol. 3/2016

To ignite inspiration among current and aspiring startup founders, we created "Prove What's Possible," as a global brand platform for AWS Startups.

We then encouraged entrepreneurs to create, build, and migrate their ventures to Amazon Web Services, showcasing the endless possibilities available on the platform.

We also highlighted how successful startup founders have built their success on AWS, providing valuable insights and motivation for others to follow.

In a digital era, how can we get people to buy more newspapers using only print media?
That was the Challenge we’ve been given. The result was the following campaign, which made my copywriter and I top 3 Australian young creatives of 2017.

Whenever there’s a political election in Brazil, politicians contaminate the streets with unauthorised ads.

In this personal project, we took those illegal ads and created useful objects for everyday people, showing that politicians should provide real improvements instead of rubbish.

To elevate Kia’s brand perception, we've teamed up with Daniel Askill and Toby Pike to craft visually-driven commercials.

The ads not only broke through the clutter of the car advertisement landscape but also significantly boosted Kia's market share, positioning them ahead of their competitors.

The search for Australia’s
best half-time chef.

Footy food goes well with Heinz Ketchup,
but Aussies are still using tomato sauce.

To win the hearts, minds and tummies of footy fans, we created a second Grand Final cup that rivaled the real one. Our competition, paralleling the 2023 AFL Finals, invited superfans to showcase their best halftime dishes and culminated in a winner attending the 2023 AFL Grand Final (and a really official looking premiership trophy).

To launch the New Kona Electric, we brought back Hyundai’s well-known, twerking car wash mops with an electric twist.

The result was this fun project, shot entirely in camera, mixing projection mapping and light effects to create a car ad where the car never actually moves.

Over the next year, we created "Seriously Fun," a campaign aimed to showcase the advanced tech and safety features of the new Kona, without forgetting the fun feeling of driving the small SUV.

The biggest thing going for Hyundai’s all-new people carrier, Staria, is space; this thing is huge... astronomical in fact. We didn’t need a car expert or engineer, but a space nerd and total science geek to talk about the wonder of space like no one else could. Neil de Grasse Tyson was out of reach, but Jon Claire Lee with a local talent agency wasn’t. So we cast him as our astrophysicist and let him do the talking….

We embarked on an intriguing experiment by conducting interviews with ten women to uncover their deepest fears in life.

As a means of empowering them to overcome these fears, we extended an invitation for them to gain a fresh perspective by taking a leap of faith and skydiving

Ideas so big they fit on a napkin.

A six-episode podcast series hosted by journalist, mathmetician and comedian, Adam Spencer set in the birthplace of all great ideas. A local Aussie pub.

Our guests are startup founders with startups valued at or over a billion dollars.

We share a few drinks and retrace their origin stories on a cocktail napkin to illustrate the ups, downs and zig-zags they’ve experienced on their journey.

You can watch Episodes 1-6 below via YouTube or listen wherever you get your podcasts.