GOLDEN
CIRCLE REFRESHERS
To launch Golden Circle Refreshers, a product so new and fresh, we turned to generative A.I. to invent new words for its unique taste.
We then reimagined the classic ‘25 words or less’ competition during back-to-school, transforming a kid’s idea into a real AI-designed lunchbox. The result became the brand’s most successful social campaign ever, reaching millions through paid and earned media.
