An ongoing content series that I've been directing for my partner in crime, Anna Pixner.
These are Hyundai Isotrips - the road trips you make when you can't road trip.
When the COVID lockdown forced families all around the country to isolate at home, Hyundai wanted to inspire people to stay positive and excited for the adventures to come. That's why we created this fun TikTok series, which is the most successful automotive campaign on TikTok until today.
Co Directed with plazitascreative
4 Episodes | 4 Sports | 8 Business Owners | 1 Master Entrepreneur
Co Directed with Matt Maule
The search for Australia’s
best half-time chef.
Footy food goes well with Heinz Ketchup,
but Aussies are still using tomato sauce.
To win the hearts, minds and tummies of footy fans, we created a second Grand Final cup that rivaled the real one. Our competition, paralleling the 2023 AFL Finals, invited superfans to showcase their best halftime dishes and culminated in a winner attending the 2023 AFL Grand Final (and a really official looking premiership trophy).